Dave Massages
Status: On going
Concept:
Dave is a masseur that takes a lot of inspiration from different Asian cultures in his work. He mastered a lot of types of massages and even developed his own style. Dave also focuses on clinical massage and trauma healing. He has been working in this field for 20 years.
Dave is a masseur that takes a lot of inspiration from different Asian cultures in his work. He mastered a lot of types of massages and even developed his own style. Dave also focuses on clinical massage and trauma healing. He has been working in this field for 20 years.
Target audience:
Dave's main target audience is located in Netanya, the city he is from. People aged from 18 are welcomed just as much as the elderly. Dave's clients are people that want to help their body relax, people who have medical issues and people who are trying to recover from physical or sports trauma.
Dave's main target audience is located in Netanya, the city he is from. People aged from 18 are welcomed just as much as the elderly. Dave's clients are people that want to help their body relax, people who have medical issues and people who are trying to recover from physical or sports trauma.
Brand strategy:
VISION - To get people the help their need with their body in the quickest, most effective and most fitting to each individual way.
MISSION - By studying Asian and medical types of massages and combining them I want to give each person in need the most personally fitting treatment, based on my knowledge and experience.
POSITIONING - A massage therapist that specializes in sports traumas and medical healing.
ESSENCE - Healing your body effectively through treatment rooted in the Asian culture.
PROMISE - I promise to help anyone in need to get their body relaxed and healed.
VISION - To get people the help their need with their body in the quickest, most effective and most fitting to each individual way.
MISSION - By studying Asian and medical types of massages and combining them I want to give each person in need the most personally fitting treatment, based on my knowledge and experience.
POSITIONING - A massage therapist that specializes in sports traumas and medical healing.
ESSENCE - Healing your body effectively through treatment rooted in the Asian culture.
PROMISE - I promise to help anyone in need to get their body relaxed and healed.
Logo and brand identity:
Dave's brand is strongly inspired by different Asian cultures, from his work clothes to his massaging techniques. That's why I combined the symbol of Namaste in the logo for him.
Dave's brand is strongly inspired by different Asian cultures, from his work clothes to his massaging techniques. That's why I combined the symbol of Namaste in the logo for him.
Visual elements:
The main color for Dave's brand is orange, since considering his unique personality - I wanted to choose a color that won't be as basic as green or brown for holistic therapy, I wanted a color that will showcase his energetic personality. We made a photography session hat is also a strong part of his brand in general and is for his social media as well. The photos are either black and white or softly colored, to create a relaxing feeling to them.
The main color for Dave's brand is orange, since considering his unique personality - I wanted to choose a color that won't be as basic as green or brown for holistic therapy, I wanted a color that will showcase his energetic personality. We made a photography session hat is also a strong part of his brand in general and is for his social media as well. The photos are either black and white or softly colored, to create a relaxing feeling to them.
Landing page:
Dave's landing page is supposed to be in 3 languages, Russian, Hebrew and English, since his clients are speakers of all of those. Dave's landing page's target is to show as much information as possible about him, as well as teaching the clients new information about massaging techniques to show his knowledge and let them understand better what they want.
The landing page was built by me with Wordpress Elementor.
Dave's landing page is supposed to be in 3 languages, Russian, Hebrew and English, since his clients are speakers of all of those. Dave's landing page's target is to show as much information as possible about him, as well as teaching the clients new information about massaging techniques to show his knowledge and let them understand better what they want.
The landing page was built by me with Wordpress Elementor.
You're more than welcome to check the result yourself!
https://www.davemassages.com
https://www.davemassages.com
