Self Energy
Status: Finished
Concept:
Self Energy is a small business run by two friends that came from Russia. Self energy installs charging stations for electric cars and also provides more different services such as installing electronic devices and sockets, fixing electricity problems, helping prepare before electrical tests and more.
Self Energy is a small business run by two friends that came from Russia. Self energy installs charging stations for electric cars and also provides more different services such as installing electronic devices and sockets, fixing electricity problems, helping prepare before electrical tests and more.
Target audience:
Self Energy's main target audience is adults of all ages who have either an electric car themselves or a parking lot in which they would like to install electric charging station.
Clients they focus less on but still important to take into consideration are adults in need of any services regarding electricity.
Self Energy's main target audience is adults of all ages who have either an electric car themselves or a parking lot in which they would like to install electric charging station.
Clients they focus less on but still important to take into consideration are adults in need of any services regarding electricity.
Brand strategy:
VISION - To expand the electric cars field in Israel.
MISSION - By bringing and installing electric car charging stations we make it easier and more accessible for people who are interested in this field and want to get involved with it.
POSITIONING - A small business that focuses on installing charging stations and offers other electricity related services along.
ESSENCE - Get the electricity related service you need with the help of hard working, trust-worthy people that will get you covered!
PROMISE - We promise to help anyone take care of their charging station or parking lot and get any possible related services through hard work, dedication and attentive costumer service.
VISION - To expand the electric cars field in Israel.
MISSION - By bringing and installing electric car charging stations we make it easier and more accessible for people who are interested in this field and want to get involved with it.
POSITIONING - A small business that focuses on installing charging stations and offers other electricity related services along.
ESSENCE - Get the electricity related service you need with the help of hard working, trust-worthy people that will get you covered!
PROMISE - We promise to help anyone take care of their charging station or parking lot and get any possible related services through hard work, dedication and attentive costumer service.
Logo and brand identity:
Self Energy already had a logo that they wanted to renew. Since the brand is all about them making and installing everything with their own hands it was an important element for them that had to stay in the logo. I expressed to the business owners that a logo would look better if it focused on fewer details, and also found more modern shades of the colors they chose.
Self Energy already had a logo that they wanted to renew. Since the brand is all about them making and installing everything with their own hands it was an important element for them that had to stay in the logo. I expressed to the business owners that a logo would look better if it focused on fewer details, and also found more modern shades of the colors they chose.
Visual elements:
The main elements of the brand are electricity themed, such as the physics related one that's used in through the whole brand's products and more. The vibrant colors are also a big part of the brand's visual essence.
The main elements of the brand are electricity themed, such as the physics related one that's used in through the whole brand's products and more. The vibrant colors are also a big part of the brand's visual essence.
Landing page:
The owners also asked for a landing page sketch they might use in the future. The landing page main target was to showcase the services of Self Energy, the features of the charging stations they install and of course the general information about the business itself, while keeping the visual elements of the brand to help the page look unique and innovative.
The owners also asked for a landing page sketch they might use in the future. The landing page main target was to showcase the services of Self Energy, the features of the charging stations they install and of course the general information about the business itself, while keeping the visual elements of the brand to help the page look unique and innovative.
